Being different is a competitive advantage. In a similar way, as a team, we complete our skills, knowledge and results. And, thus, we deliver all essential PR services at state-of-art quality standards.
In order to increase the success ratio of our projects, we ground our daring ideas on solid grounds.
Image and brand audit
Do you feel the urge to make a significant change? First of all, make sure that you know all about your starting point, your actual market positioning and your publicly perceived reputation profile. Make sure you know all opportunities and risks and take the best out of any projected change. We analyse, evaluate, recommend and help you to implement change.
All operational, institutional and business processes are based on communication. A communication audit is meant to analyse the communication processes, flows, channels and instruments, all information and role types, in order to identify better and more efficiently ways to communicate.
Perception. Internal and projected corporate values. Self-definition and market positioning. Synchronizing the idiosyncrasies between self defined corporate identity and public image and perception is a necessary phase in order to generate a higher reputation and increased awareness.
Everything starts with your business objectives. The marketing strategy is a smart translation of the business vision, in terms of clear, measurable, daring, but realistic objectives. In the absence of strategic marketing, all daily routine and hard work is just a random effort. You can surely increase the success factor when you analyze, elaborate, plan and implement a coherent marketing strategy.
We communicate something, to somebody, at a certain time, in a certain way. Using selected channels and optimal rhythm. Aiming to send a clear, complete message of interest. And every communication act is based on certain business and marketing objective related message.
We first set the best communication channels and an adequate planned messaging. This way we get best results for our efforts, your objectives and our time. Then, we start writing…
It all starts with a message. That is grounded on a marketing or business goal. We write or say nothing randomly; no shallow or fancy texts, just smart communication. With the target audience and the specific channels in our minds.
We have a fair, transparent and consolidated relation with journalists and trend-setters. In order to enhance your media visibility, we advice for selected instruments, adequate channels and authentic messages.
People are are being daily assaulted by thousands of messages. You need to differentiate, you need communication synergy. You need to have one distinct message strategically broadcast on various, selected media channels, using the right instruments.
Is social media a must, a potential or fancy tool? We can evaluate your communication potential and your target audience behavior in order to determine the role and the right strategy for social media channels. We elaborate a social media strategy and we plan the editorial content.
Do you need authentic, representative and efficient messages? Then, to be more then just commercial, you have to take into account various key factors: objective, positioning,audience, channel, instruments, competition, context… Ad inspiration and it will work!
Strategic content must be associated with exceptional design. We design unique, creative, memorable commercial designs meant to help companies to better position and differentiate themselves.
It’s not just about a logo. When we talk about identity, we talk about business vision, corporate values, general style and communication tone. The logo is just a creative result of a thorough investigation. Meant to generate a visual representation of your most intimate corporate values.
Each product, solution or company is unique in many ways – the same way individuals are. It’s our job to identify those authentic details that we can translate into images, forms, colors and emotions. We can take you from zero, join you in each phase (research, planning, evaluation, testing) and deliver you the most representive outcome.
Whether it is for digital or for print purposes, we uniquely create stationery and commercial designs, including HTML based newsletters. We generate memorable visuals always in respect to the brand’s spirit and identity.
We daily read online news. We mostly watch online movies. We are on the verge on forgetting how it is to hand-write. The same way, your brand lives, breaths, beats more and more in online.
Which is your positioning towards and how much do make use of the social instruments? Which are the real advantages and the great opportunities you can explore in the social area in order to promote your products and services? No recipe, everything is highly contextualized.
Whether you plan a new content website or a more sophisticated platform, our tech and project management team can help you to better define your needs, to plan and deliver results as expected.
Gold medal is the best. And, the same way, first page in google search or any other search engine. Attention, please: limited seats only! And, unfortunately, a victory does not last forever. We deliver you the most efficient, updated and proficient instruments to get to the best SEO results.
Digital advertising is not just the younger brother of traditional media. In many ways is, by far, a smarter alternative. With more accurate targeting, better monitoring and reporting tools and more proficient real-time adjusting tools, digital advertising delivers measurable ROI with each campaign, regardless of budgets.
We create unique and representative content for your virtual, extended business card – that is your website. We help you to define website structure and architecture; and a set of fully functional and efficient flows. We transform your website in a useful and efficient tool for both your company and your visitors.